Qualitative communal forum, what for?
Create and animate an ad hoc virtual community
of opinion leaders, hire and manage this panel
in a “social media” environment

Number of interviews:
30 to 50 members, 5 thematic
with asynchronous animation,
2 to 3 instantly discussions

Method of collecting:
by internet

Time of production:
2 months

Sample structure and quotas:
By function
By market segment
By turnover