1

Another glance

Owl is a particular animal, our institute too. Our look  is original, our view singular, our angles specific and our vision exclusive.

Owl is known for her foresight in coming changes. Just as well Novamétrie institute, which from its creation, is know to detect and analyse trends and actual or future transformations.

In permanent alertness, owl sees and hears everything. To detect in the darkness, where nobody else can do it. Our requirement, in Novamétrie, is to decrypt reality, go towards appearances and see clearly what’s usually cloudy.

Owl is also associated to wisdom. Our approach is based on scientific and rigorous analytics, enriched of qualitative devices, all in a holistic view that allows reducing uncertainty in making decisions.

Christophe Excoffier, President and founder of Novametrie

3

3 Numbers

61%

projects integrate
online collection

52%

missions combine
qualitative and
quantitative

35%

surveys
realized
abroad

5

5 methods of collecting

Quantitative
survey
by phone

Quantitative
survey
by internet

Semi-leading
or leading
Individual interviews,
face to face

Focus group
on face to face

New methods
of collecting

7

7 POINTS

Our positioning

Innovation supporting scientific rigour

Our philosophy

A human size institute offering tailor-made

Our method

Process management, from collection to analysis

Our involvement

field reliability, implementation speed, deliverables operationality

Our perimeter of intervention

In France and in more than 35 countries

Our Quality charter

Cooperation with customer’s politics, transparency and confidentiality

Our goal

value creation

9 Expertises