The Novametre, what for? Image audit,
strategic positioning survey,
competitive survey, content production
for social networks, White paper
Number of interviews:
250 opinion’s leaders
Method of collecting:
through the Internet
Time of production:
monthly, 10 days of production
-1/3 of companies leaders, (25 % < 100 million EUR turnover, 25 % between 100 and 250 million EUR, 25 % between 250 million and 1 billion EUR, 25 % > 1 billion EUR)
-1/3 institutional leaders (Central Administration officials, associations leaders, parliamentarians, union officials, Chamber of Commerce representatives, NGO representatives)
-1/3 of journalists and bloggers (national daily press, press agency, radio/TV, specialised press, Internet press, international press)